Why Professional Photos are Important for your Business
You’ve got amazing products - whether they’re food based or product based - whatever you sell - it’s amazing right!? And you want other people to think so too, so that ultimately they click buy and add it to that cart!
But are your products looking as good on screen as they are in person? Almost everyone these days has a phone that can take some pretty impressive images, I’m not going to lie, sometimes for Instagram Stories I'll use my iPhone for a quick food shot that looks pretty damn good. But you know why it looks good? I’m a photographer, with 10+ years experience. I’ve dedicated a big portion of my life to learning about photography, practicing photography, in all kinds of conditions, all kinds of lighting, styling, editing, with people, corporations, small businesses and food… so … much … food!
But if you don’t have 10+ years, 10 hours or even 10 minutes to spare. Professional photography can not only save you time and frustration but it can take your product from empty carts to BUY NOW!
So how can professional photography level up your business?
ESTABLISH YOUR BRANDS IDENTITY
A brand is more than just a logo you stick on the stuff you sell. Think about big brands you interact with - when you see their images, their products, their advertising - you will often recognise it as theirs before you even see a logo or their name. Colour, style, aesthetic, type choices, imagery, voice - all these things and more come together to create a consistent brand identity. And if you’ve got your logo, your website, your branding on point - shouldn’t your images be a part of that vision too?
FIRST IMPRESSIONS MATTER
You know when you stumble onto a website that looks a little dodgy and you’re immediately cautious to purchase from them. Images can speak the same way - if it looks amateur, potential customers will probably think you are too (and hey - even if you’re only starting out and totally winging it - fake it til you make it baby!). A beautiful, professional image of your product can instantly build trust in your brand. You’ve paid for pro photos - you must be legit!
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GRAB ATTENTION
We are all bombarded with imagery all day every day. How do you make sure you’re getting noticed? We work with you to create images that not only suit your brand, they’re unique to you (no stock images here!) We know all the tricks of composition, styling, lighting and editing to make sure your images stand out.
AUTHENTIC REPRESENTATION
Stock images can be helpful occasionally - but do they really tell your story? People want to feel a connection, that builds trust, and makes them more likely to not only buy from you but also recommend you to others. If they can see who you are, see your product in its best light, how it’s made, being used, sitting in a real life situation, they are more likely to put it in their basket.
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COMPETITIVE EDGE
You might be one of those entrepreneurs who have a totally unique product that no one else has - but chances are there are businesses out there doing something similar, selling the same product, making the same cupcake. But if you’ve got a point of difference - showing that off with professional images can be the decider when a customer is choosing who to buy from.
SETS EXPECTATION
Customers return items everyday because the item looked different than expected - ever seen those pictures of outfits that look nothing like the picture online? If your product looks great in real life, your images should represent that. So customers can see exactly how amazing it is on screen.
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VERSATILE ASSETS
Social media is often a crucial marketing tool for many businesses - and sure - you’re probably going to use a lot of your images there. But your images can go so much further. Your website is another obvious place - combine your clean white background images with styled shots to show your product from all angles. Think about featured articles, blog posts, advertising - you’ve got images ready to go! Or even traditional print media - brochures, fliers, thank you cards.
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